Understanding the power of persuasion principles and techniques.

We tend to favour those we consider to be one of us.

We tend to behave consistently with what we have said or done before.

We tend to assign more value to things that are perceived as scarce.

We tend to prefer immediate rewards at the expense of future rewards.

We tend to comply with requests from people in positions of authority.

We tend to look at the actions or beliefs of others to determine what is appropriate.

We tend to be more easily persuaded by people we like.

We have a strong tendency to feel obligated to reciprocate favours received.

Our perception of things is significantly influenced by the context in which they are presented.

Because of our cognitive biases we tend to make systematic errors in our thinking.

We tend to be more driven to avoid losses than to achieve gains.

Optimism bias can cause us to make decisions based on unrealistically optimistic expectations.

It is difficult for our minds to reconstruct our previous beliefs.

We tend to make estimates that stay close to the first proposed value.

The planning fallacy is our tendency to underestimate the time, costs, and risks of future tasks, while overestimating their benefits.

The affect heuristic is our tendency to make judgements and decisions based on our current emotions.

The focusing illusion is a cognitive bias that leads us to overestimate the importance of something because we focus our attention on it.

Survivorship bias is our tendency to focus on the successful outcomes (survivors, winners) of a particular situation, while overlooking the unsuccessful outcomes (failures, losers).