Articles
for general educational purposes only
Metaphor frames: Analogies that shape our view of reality
Analogies direct our feelings, decisions, and actions.
Conceptual frames: Perspectives that shape our view of reality
Mental frameworks steer what we notice, how we feel, and what we do.
Frames: Lenses that shape our view of reality
Perspective guides how we think, feel, and act.
Language frames: Words that shape our view of reality
Language influences our feelings, choices, and actions.
The power of incentives and their effects
An incentive motivates people to perform behaviour that they would not do without that incentive.
Influence: The seven principles of persuasion
Understanding the power of persuasion principles and techniques.
The unity principle: Harnessing the power of our tribal instincts
We tend to favour those we consider to be one of us.
The consistency principle: Why you should be cautious agreeing to small requests
We tend to behave consistently with what we have said or done before.
The scarcity principle: Limited availability increases perceived value
We tend to assign more value to things that are perceived as scarce.
The authority principle: The dangers of blindly trusting authority figures
We tend to comply with requests from people in positions of authority.
The social proof principle: The influence of others on our choices
We tend to look at the actions or beliefs of others to determine what is appropriate.
The liking principle: Increasing influence through likeability
We tend to be more easily persuaded by people we like.
The reciprocity principle: Understanding the power of gifts and favours
We have a strong tendency to feel obligated to reciprocate favours received.
The contrast principle: Comparative orders magnify perceived differences
Our perception of things is significantly influenced by the context in which they are presented.