The narrative fallacy tricks us with causal illusions.

We tend to believe others unless we have a reason not to.

Frames beat arguments and facts.

Use frames strategically to guide perception and influence outcomes.

Craft frames that shape how your message is understood.

Identify the frames shaping how people see things.

Analogies direct our feelings, decisions, and actions.

Mental frameworks steer what we notice, how we feel, and what we do.

Perspective guides how we think, feel, and act.

Language influences our feelings, choices, and actions.

Tiny shifts in language change perception and action.

We rely on what we know and overlook what we don’t.

Stop snap judgments from becoming mistakes.

Don’t mistake sequence for cause.

Matching patterns don’t prove one caused the other.

Focus on your reality instead of what might have been.

How to craft goals that align with your core motivations.

Break free from the veil of your beliefs.

Treat beliefs as theories, not truths.

Challenge your beliefs to see what’s true.