Creating lasting change from the inside out.

We tend to believe others unless we have a reason not to.

Frames beat arguments and facts.

Use frames strategically to guide perception and influence outcomes.

Craft frames that shape how your message is understood.

Identify the frames shaping how people see things.

Analogies direct our feelings, decisions, and actions.

Mental frameworks steer what we notice, how we feel, and what we do.

Perspective guides how we think, feel, and act.

Language influences our feelings, choices, and actions.

Tiny shifts in language change perception and action.

We rely on what we know and overlook what we don’t.

Stop snap judgments from becoming mistakes.

Don’t mistake sequence for cause.

Matching patterns don’t prove one caused the other.

Reshape who you are to reach your goals.

Identify the traits your goal requires before pursuing it.

Make every action a step toward becoming the person you aspire to be.

Imagine your actions to make behavior change easier.

Stop chasing nonstop happiness and start embracing life.