Draw lessons from what doesn’t work.

Change the frame to move forward.

Frames beat arguments and facts.

Use frames strategically to guide perception and influence outcomes.

Craft frames that shape how your message is understood.

Identify the frames shaping how people see things.

Analogies direct our feelings, decisions, and actions.

Mental frameworks steer what we notice, how we feel, and what we do.

Perspective guides how we think, feel, and act.

Language influences our feelings, choices, and actions.

Tiny shifts in language change perception and action.

Don’t let manipulative shaming control your choices.

Embrace the process, not just the outcome.

Effective strategies for handling derogatory labels during debates.